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Our story began March 16, 2020. Art and graphic design became a huge passion for the both of us. During those times we were met with the struggle of our parents expectations and traditional roles. As first generation Americans we were expected to drop our ambitions and work on our real careers. In 2021 one of us was involved in a car crash that left us wondering with ‘what ifs’. It was then that we figured out life was too short to think about what could’ve been. Shortly after we started focusing on a brand we wanted to create that became what it is today ‘Peer Pressure’. This project took us 2 years to establish, we both had to learn and work on our skills to create projects we were proud of. While working on our skill we also worked to invest in our equipment and our brand. Though our parents don’t see eye to eye with us we hope to be able to financially support them one day.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™